Publisher Arts provides the media industry with robust, real-time analytics technology and services they need to satisfy an increasingly demanding viewer base.
Stay in-step with what your audience wants.
In an industry as fast paced as digital media, the right data matters.
Getting it real-time and understanding your data correctly, directly impacts your business. At Publisher Arts, we are the media scientists. We look at your data from a different angle, giving you better audience insight so that you see what content to commission, acquire or recycle.
The power of Publisher Arts.
Is your current data working hard enough?
Companies know they need data to inform their decisions, improve value chain efficiencies, and stay in line with their viewership and subscriber demands.
Through a subscription to Climate, our Maturity Assessment team will assess your current data assets, and give you a score determining the maturity of your data in relation to other related companies, followed by recommendations and continued follow up to assure you are progressing.
Multiple intelligence sources multiplies insights.
Companies are curating data, but are not able to combine data sources to harvest actionable insights to drive their content strategy. Publisher Arts and the Px cloud provide deeper insight into your existing analytics by pulling in data points that haven’t been harvestable to date.
With Forecast, take advantage of PA’s dataset which uses a taxonomy appropriate for the entertainment industry along with our proprietary domain tagging dataset to allow detailed customer behavior fingerprinting.
Insights with the Publisher Arts Data Lake.
In order to make your data stronger and actionable, we’ve built a federated data lake, opening up new sources of data that were previously out of reach. Working directly with industry leaders and aggregators, our collective data lake provides an ethical look into companies in your industry, their users, and their user’s decisions and habits surrounding content. Get access to the lake today by subscribing to Biome.
Increase your value with insight.
Increase the value of your content, know your audience, increase your yield, and improve your marketing strategies. Contact us today.
